EPIC Social Marketing Campaign
Cultural Diversity is the Spice of Life!
The EPIC Program is proud to launch the 2013 Awareness Campaign on Cultural Competence. There are two purposes for the campaign:
1) To raise awareness on the importance of building genuine relationships with diverse individuals; and,
2) To promote action towards appropriately responding to the culturally-based addiction prevention needs of NJ communities.
EPIC’s main goal is to empower addiction prevention organizations and providers alike to actively and continually strive towards cultural competence.
We are excited to bring the theme of the campaign, “Cultural Diversity is the Spice of Life”, to life with captivating images of real providers who serve communities across New Jersey, creative promotional items, and artistically designed posters. Check out the campaign video to learn more about EPIC’s awareness campaign, to view the poster materials, and discover how you can get actively involved!
The Camaign Overview Video
>>Click here to view the video<<
The campaign video reminds us that we are all shaped by our individual beliefs and traditions. For this reason, it is important to celebrate the unique flavor each of us brings to life! As the campaign message indicates, self-awareness enables us to discover the similarities shared between ourselves and others, and, with compassion, we honor our differences. It is through this culturally competent process that respectful communication serves as a key ingredient for relationship building with others.
Lifelong learning is integral to our development of culturally relevant knowledge and competent skills useful to establishing genuine relationships. So, day by day, each one of us can improve on being aware of our own cultural narrative and honoring the rich backgrounds and traditions of others. By enhancing our ability to listen, learn, and respect our multicultural clients, we can meet them where they are and discover where they want to go.
How to Access Materials:
Cultural competence is a value to which we can all subscribe to achieve healthier, drug-free communities. To support you in serving your diverse clients, we invite you to take advantage of the campaign materials. We've created three graphic designs for use by you and your organization. To view and download each design, please click on Poster 1, Poster 2, and Poster 3. Printed posters are available in medium and large poster sizes. If you'd like to order them, please call 908-351-7727 and ask to speak with Corynna Limerick or Yuriko de la Cruz.
II. Standardized Training with PowerPoint Slides and Toolkit
Check out EPIC’s toolkit, which features a great training resource for use within your agency. You can download the standardized staff in-service training entitled, “Enhancing Relationships through Cultural Competence” as well as the PowerPoint Presentation slides that you can customize. There is also EPIC Program's Toolkit for DMHAS Providers which is full of resources and tools for assessing and enhancing your agency's cultural and linguistic competence.
III. Web Banners
We have also created web banners that you can post on your agency’s website to show your commitment to cultural competency and sharing the “secret ingredients” providers use to working with diverse communities. There are web banners available in horizontal format and vertical format.
How to Become a Photo Advocate
One of the best ways to learn about what each of us can do to be more culturally competent is to share our very own "secret ingredients"! We've developed a fun, interactive way for everyone to get involved in this campaign as a Photo Advocate and it's easy by following these steps!
- Choose a template below and complete the statement in your own words.
- Take a photo of yourself (or a group photo of your colleagues) holding your completed statement.
- Submit your photo along with a Photo Release Form and submit them electronically to either Corynna Limerick or Yuriko de la Cruz. E-mail addresses are on the photo release form.
And, this is where the fun begins! We will then post the picture(s) you send to us on our Photo Advocacy Space. Visiting our online Photo Sharing Site will allow you to see your photo and everyone else's pictures, along with their secret ingredients. You can also post comments on each photo and share the website with others. So, go ahead, take a look to see who else has joined the PHOTO ADVOCACY MOVEMENT!
Photo Advocacy Statement Templates
We've developed two different statements (in two different sizes) for you to choose from.
- "My secret ingredient is..." - Letter Size or Legal Size
- "Our secret ingredient is..." - Letter Size or Legal Size
*Before submitting your photo to us, please be sure that your statement can be read clearly on your photo. We want everyone to be able to see your powerful message!
About the EPIC Program
The EPIC Program is a training and technical assistance (TA) initiative aimed at assuring culturally and linguistically appropriate addiction prevention services among diverse populations throughout New Jersey. The services offered by EPIC seek to enhance the operations of DMHAS-funded grantees by boosting the knowledge and skill sets of management and staff as well as strengthening their ability to respond to the needs, beliefs, behaviors, perceptions, and preferences of their respective target groups. EPIC provides group-level skills building trainings, customized one-on-one TA, consultation, and resources to initiate, expand, and enhance an agency's capacity to provide addiction prevention services to multicultural and linguistically diverse communities.
EPIC is a program of PROCEED, Inc.'s National Center for Training, Support, and Technical Assistance (NCTSTA) and is generously funded by the State of New Jersey Department of Human Services, Division of Mental Health and Addiction Services (DMHAS).
For support on getting addiction treatment, contact the Addictions Hotline at (877) 652 - 1148 / DIAL 2-1-1!